apple inc.'s target market
Teenagers :
|
Teenagers are considered one of Apple Inc.'s target markets. Teenagers use iPods for many reasons. Some of these reasons are to socialize with friends, listen to music and go on Facebook, MSN, twitter etc. There are also many gaming apps that appeal to them. IPods have become quite a trend with teenagers. |
college and university
|
College and university students are also targeted by Apple Inc. These students use Apple Inc. products such as iPad's, MacBook's, iPhone's etc to quickly record notes. These notes are kept organized in their devices. Also these products are light which makes carrying devices to and from school much easier. |
business people :
|
Business people are very intrigued by Apple products. All Apple devices (iPhone's, iPad's, MacBook's etc.) have a business quality that is very useful. These devices are used to finish work efficiently and to communicate with clients easily. In addition, sending documents is easy and organized. |
young children and kids :
|
Apple products are also useful to young children and kids. The reason for this is that devices such as iPods and iPads are easy to use due to their touch screen quality which is good for children. Parents can download learning game apps on Apple devices to teach young children and kids. |